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奔跑怪物连获两项大奖音乐营销持续发光

时间：2019-04-18 12:30:09阅读：84930次
4月12日，中国音乐界最权威博览会之一的2019小鹿角&middot;中国音乐财经博览会于北京圆满落幕，此次博览会以&ldquo;新音乐&middot;新营销&rdquo;为主题，结合了当下中国音乐泛
诺言
  • 诺言
  • 犯罪
  • 隋俊波 肖荣生 于震 王挺 施羽 程雍 李婷 张粤

4月12日，中国音乐界最权威博览会之一的2019小鹿角·中国音乐财经博览会于北京圆满落幕，此次博览会以“新音乐·新营销”为主题，结合了当下中国音乐泛娱乐产业发展的热点、趋势和动向，从原创音乐、艺人经纪、现场娱乐、新营销、新消费等方向，与海内外一线从业者共同进行讨论，总结音乐泛娱乐行业过去一年在市场风云变幻中取得的成绩，并展望2019年,博览会当天，音乐财经携手众多行业大咖，在今年博览会颁奖典礼的现场颁发了各类“音乐财经行业大奖”，致敬行业从业者。

据悉，博览会当天现场气氛十分热烈，业内大咖及著名音乐制作人等齐齐现身博览会现场，共同呈现了精彩的现场表演，此外，音乐营销届领军团队奔跑怪物也受邀参与此次博览会，并凭借歌曲《卡路里》连获“年度音乐营销大奖”、“年度歌曲营销案例”两项大奖，可谓是双喜临门。

2018年7月,由奔跑怪物文化娱乐有限公司倾情制作推广的电影《西虹市首富》插曲《卡路里》正式发行，歌曲《卡路里》由李聪作词，Akiyama Sayuri作曲，彭飞制作，火箭少女101元气演绎，活泼动感的曲风，简单轻快的旋律，超写实的歌词让人过耳不忘，一度成为2018全民狂欢的燃脂热曲，歌词讲述了人们丢掉珍珠奶茶方便面，开始高温瑜伽仰卧起，努力变成万人迷的励志情节，为了与歌曲本身的“燃脂”、“保持身材”、“正能量”精神达到高度契合，奔跑怪物力邀偶像女团火箭少女101献声插曲，全网渠道覆盖投放，知名门户、网络KOL、多家音频、视频平台共同推广，不仅为电影打造出完美契合电影主题的神作歌曲，同时也让少女们凭借此次电影首秀交出了一份十分出色的成绩单，可以说是一次三方互赢的完美合作案例！

奔跑怪物作为一家综合性传媒公司，在影视音乐宣传和制作方面有着十分丰富的从业经验，堪称音乐营销届的一匹黑马，其独特、新颖的营销方式，不断创新和丰富全面的营销方案深受业界肯定，2018年，奔跑怪物凭借强势的音乐营销方式成功刷屏国庆档、贺岁档等多时段黄金档期，极具创意的音乐营销风格，为电影《飞驰人生》《无名之辈》《来电狂响》《流浪地球》《熊出没之原始时代》《小猪佩奇过大年》等多部品质电影倾情推广，联合打造全网热度，前期以动听、动情的影视歌曲于电影上映前期为影片提高网络关注度，深度覆盖全线媒体，中期又以全面、快速渗透的音乐营销手段，在电影上映期间，为电影曝光度打下坚实基础，用最优质的影视音乐营销方案为电影保驾护航。

作为音乐营销界的领军人物，奔跑怪物继早先创下《鬼吹灯之寻龙诀》同名主题曲《寻龙诀》、《煎饼侠》电影系列歌曲《恐高的鸟》《煎饼侠》《五环之歌》、电影《X战警》中国区宣传推广曲《Take My Hand》等歌曲的骄人战绩后，又为科幻动作大片《金刚狼3：殊死一战》宣传曲《让世界毁灭》、电影《解忧杂货店》主题曲《重生》、宣传曲《雾中列车》、电影《捉妖记2》新年推广曲《一起红火火》、电影《如影随心》主题曲《两个人一个人》等海量影视金曲全方位包装，还量身定制了喜剧电影《天气预爆》同名主题曲《天气预爆》，电影《来电狂响》暖冬主题曲《别再闹了》、片尾曲《来电狂响》、主题曲《诺言》，电影《无名之辈》同名主题曲《无名之辈》、宣传推广曲《胡广生》、片尾曲《等一等》，电影《一吻定情》推广曲《一百个不喜欢你的方法》等优质金曲，成功打造2018年-2019年多首爆款影视歌曲，并为中国女团火箭少女101悉心打造首张团体EP《撞》，多方数据突破全网记录，一举拿下单平台年榜销售冠军，势头强劲，不容小觑，相信在未来的日子里，奔跑怪物也将秉持着新音乐、新营销的理念，以奔跑向上的积极姿态，为更多优秀优秀影视作品保驾护航，创造辉煌，让我们一同期待吧！

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