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主持人马丁的抖音逆袭：180天涨粉300万

时间：2021-08-16 18:00:58阅读：58013次
获得过中国新闻界最高荣誉&ldquo;中国新闻奖&rdquo;的金牌主持人，《爱情保卫战》的&ldquo;爱情导师&rdquo;，被称为&ldquo;犀利火星哥&rdquo;...这些身份都是一个人，
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获得过中国新闻界最高荣誉“中国新闻奖”的金牌主持人，《爱情保卫战》的“爱情导师”，被称为“犀利火星哥”...

这些身份都是一个人，他是马丁。

现在，“闲不住”的马丁又开辟了一个新事业——他成为了一名抖音达人。

打开马丁的抖音，都是对当下时事新闻的点评，从东京奥运会到林生斌事件，在几分钟之内把大家关心的事情一一抽丝剥茧，用评论区的话来说，“马丁老师说话太有水平了”。

325万粉丝、超2600万点赞，抖音上有数以百万计的人，每天愿意花上几分钟，来听马丁“唠嗑儿”。

短时间涨粉300万 马丁靠“三驾马车”打天下

能给刷到他的用户带来什么，是马丁每天都在思考的东西，一入驻抖音，他就给自己这个新人“划了重点”。

重点一：内容为王，只做原创干货。马丁打定主意，要打造自己的原创内容IP。他自己写脚本，亲自操刀拍摄剪辑，每一期视频都长达几分钟，但靠着对热点时事的深挖和自己独到的见解，总能吸引人一直看下去。

重点二：带“正”节奏，新闻可以有多面观。一向以“犀利”闻名的马丁打入抖音，依然秉持着自己新闻人的原则，不盲目跟风，分享给观众的都是自己独立的思考和多面的洞察。马丁给自己的要求是，“要向上也要向善”。

重点三：寓“评”于乐，轻松涨知识。马丁别出心裁，把新闻评论、教育分享和趣味脱口秀结合起来，经常还有自己的创新动作，有一期开头，马丁就自创了一首打油诗调侃徽州宴老板娘。讲故事的方法变了，马丁也用最in的形式抓住了年轻人的心。

转型不易 为什么他能“弯道超车”？

短时间内涨粉300万，没有特效装饰、不靠表演剧情，只是对着视频说话的马丁成为了抖音平台的一股“清流”，对此，马丁也“凡尔赛”了一把，他表示没有什么涨粉秘籍，无非就是坚持自己的原则，在自己擅长的领域耕耘好每一条话题，粉丝自然就来了。“他们不是一个个数据或流量，他们是活生生的人，是能与我的生活产生连结的朋友。”

马丁关于三胎政策的视频，似乎就是这番话的力证。不久前三胎政策的出炉引发了热烈反响，马丁立即去研究各项相关政策，当天就发布了热评视频，反响热烈。这个视频在当天的抖音相关话题中排到第一，之后热度也一直在升温。

以前追新闻，现在“追热点”，马丁凭自己过硬的专业水平做到了“无缝链接”，如此快、准、狠的程度，用当下的话来说，就是“活该你涨粉”！

犀利热评林生斌事件 传递全红婵感人故事 马丁被粉丝送外号“人间清醒”

新闻评论是马丁的老本行，干了这么多年，他早已对新闻热点有着天然的灵敏嗅觉，也有自己的独到见解。马丁在抖音的“代表作”，除了三胎政策，还有近期热议的“林生斌事件”，以及牵动全国人民心的奥运冠军全红婵。

林生斌事件引起了轩然大波，在还没有官方大V出面的当口，马丁第一时间站出来发声，理性呼吁林生斌直面问题，几天后林生斌连发5条微博回应，此时真相依然众说纷纭，马丁再一次发布视频，希望能成立联合调查组，用法律还原真相，而就在几天前，杭州市联合调查组发布了通报说明。林生斌事件前后，马丁一共发了四条相关视频，每一条都卡点般走在了大众的前面，被网友评价为“神预测”。数万条私信涌入马丁的抖音，这个系列也成为他播放量最高的视频。

而最近火热进行中的东京奥运会，奥运跳水十米台冠军全红婵也引发了马丁的关注，他发布了一条【寒门贵子的光荣与感动】视频，走心讲述才刚满14岁的全红婵，她说要赢赚钱为妈妈治病，寒门贵子让人心疼的故事，这支视频已经突破了7000万播放量，得到了多位大V的转发，评论区更是“把泪目打在公屏上”，马丁娓娓道来的讲述，让无数人湿了眼眶。目前这个视频以#大V看东京#的tag，视频浏览量已达9922万，单条涨粉36.7万，目前为涨粉TOP1。

既能辣评社会事件，也能传递正能量的故事，马丁的犀利与温情、理性和感性完美融合，粉丝也亲切地给马丁起了个外号，叫做“人间清醒马丁”。

每周三场直播 马丁正在成为“妈粉之友”

如今，马丁还在不断地点亮自己的技能树。他开始直播，想多花点时间陪伴粉丝，也听听他们的声音，不仅自己嗨聊，也带上自己的家人，“一家人就是要整整齐齐”地入镜。马丁自己有一儿一女，有一次他带上自己的儿子加入直播，粉丝们秒变“妈妈粉”，弹幕纷纷惊叹：“这不是小彭于晏吗？”、“天哪被萌化了”，马丁这才发现他的粉丝大多是28-35岁的85后妈妈。

“犀利哥”竟变身“妈粉之友”？其实，马丁自己也是个“宠子狂魔”，他一直在通过#马丁奶爸日记#专栏，分享和儿女的二三事，也曾经主持2018中国母婴企业家领袖峰会，这么看来，马丁和他的妈妈粉丝们，天生就容易打成一片。现在，马丁直播间慢慢固定下来，每周三场直播，主要的内容是和众多的妈妈粉们分享教育理念和自己的见解。

“不想搭什么架子，四海之内皆友人”，马丁说，“大家都在分享生活，这是对等的。”

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